"We have always encouraged spirited discussion about national and local issues on KPUA and from time to time those discussions may be deemed by some to be objectionable. We are strong believers in the first amendment and have recognized Mr. Limbaugh's right to express opinions that often times differ from our own, but it has never been our goal to allow our station to be used for personal attacks and intolerance. The most recent incident has crossed a line of decency and a standard that we expect of programming on KPUA whether it is locally produced or a syndicated program like the Rush Limbaugh show.
While much of the national debate regarding this issue is now being framed in political terms, the decision for us is one of decency and responsibility. Regardless of one's political views on the issue being discussed, we feel the delivery was degrading and the continued comments over several days to be egregious. As a result, we are discontinuing the Rush Limbaugh program on KPUA effective immediately."HuffPost reports another has dropped him as well, WBEC in Pittsfield, Mass.
As with the Don Imus 'Nappy headed hos' comment, no sane advertiser wants to be associated with Limbaugh's misogynistic comments. When the advertisers leave, the stations will follow.
If you do call to complain about Rush, remember to be polite. The person you are speaking to likely has no idea their company was advertising on his show or site. They are likely to be as outraged as you are. John has a list of today's Limbaugh advertisers on WABC, including their Twitter handles so you can tweet and ask them why they're still advertising on his show. And remember, even if they say they don't "directly" advertise on his show, that doesn't mean their ads aren't running - they need to tell you that they have directed their ad buyers to never put their ads on his show in the future.