It's obvious Limbaugh was poorly raised because that was about the worst excuse for an apology ever. He's clearly not big enough to admit he was wrong and provide a simple apology. Emily Yoffe (Dear Prudence) takes Limbaugh to task. Slate:
“For over 20 years, I have illustrated the absurd with absurdity, three hours a day, five days a week. [Don’t lead with self-congratulation. If you’re aiming for self-pity, that’s also not the way to start an apology. After all, you’re not making the case that your remarks were the result of sleep deprivation or a medical crisis caused by overwork. Underlining that you get paid millions of dollars to sit in front of a microphone 15 hours a week does not create sympathy.] In this instance, I chose the wrong words in my analogy of the situation. [This wasn’t an errant remark, but a three-day attack. You pretty much ran through a thesaurus’ worth of synonyms to characterize Ms. Fluke, and you make your living choosing words. An apology should not drip with insincerity.] I did not mean a personal attack on Ms. Fluke. [This is false on its face, so not a good strategy.]Keep reading, because it's an excellent response.