Good for them! It's also good for the environment and for helping local farmers.
The program is intended to put more locally grown food in Wal-Mart stores in the United States, invest in training and infrastructure for small and medium-sized farmers particularly in emerging markets and begin to measure the efficiently of large suppliers in growing and getting their produce to market.
Given that Wal-Mart is the world’s largest grocer, with one of the biggest food supply chains, any changes that it makes would have wide reaching implications. Wal-Mart’s decision five years ago to set sustainability goals that, among other things, increased its reliance on renewable energy and reduced packaging waste among its supplies, sent broad ripples through product manufacturers. Large companies like Procter & Gamble redesigned packages that are now also carried by other retailers, while Wal-Mart’s measurements of environmental efficiency among its suppliers helped define how they needed to change.
