It's hard to say which is worse. Italy is a country that takes extreme pride in it's history of mastering the art of cooking. I can sort of get that the minister is hoping to get money moving to the local industry instead of a few billion being spent in a neighboring country but c'mon. Putting on a McDonald's apron and proudly boasting about the quality of McItaly burger? Wouldn't it be better for him to invest more time in promoting something that is actually quality? The Slow Food movement comes from Italy and guess what? They promote locally produced products. That's certainly more Italian and would generate more money than this junk. What an embarrassment.
Italy's agriculture minister defended his sponsorship of McDonald's new all-Italian burger Monday amid criticism that he is selling out to a multinational corporation and sacrificing Italy's culinary reputation in the process.
Minister Luca Zaia has argued that McDonald's new McItaly burger — using all Italian beef, Asiago cheese and artichoke spread — will pump €3.5 million ($4.8 million) more a month into the pockets of Italian farmers grappling with tough economic times.
