The Brits have been much more interested in removing wasteful packaging compared to other countries so it's good to see Cadbury respond with their new environmentally friendly Easter eggs this year. It's a start...
The confectionary group hopes to sell 30-35m eggs in the run up to Easter, several million from the unboxed range.
Mark Barthel, of packaging campaign and consultancy group Wrap, said: "This is good news for both the consumer and the environment but also for Cadbury, as cutting waste also means cutting costs."
Last summer Cadbury announced a "Purple goes Green" pledge to reduce carbon emissions by 2020. It includes a pledge to cut packaging by 10%.
