This is what playing to win looks like. The bare transcript doesn't do justice to the effectiveness of the voice, pacing, music and images in this ad. The little wobble as the yellow text images finally settle into place is smart and eye-catching.
Note especially the image of the woman sitting on the bed. That image comes up before the text explaining it; the mind is really engaged in possible explanations. A wife? A daughter? And after the explanation — "broken ribs and back" devastates the "only a misdemeanor" defense.
Very nicely done (h/t Chris Bowers).
For background, click here. David VanderLeest is the Republican challenger to Democratic state senator Dave Hansen. If you recall, the Republicans tried to get John Nygren into a primary with VanderLeest, most likely because of just these liabilities. Didn't work.
Hansen and VanderLeest square off on July 19, since there will be no primary. As Chris Bowers says:
Hansen is expected to win this campaign by a solid margin, and this ad will go a long way toward making sure that he does.Playing to win. From Chris, other Wisconsin dates to keep in mind:
The six general elections against Republicans will be on August 9, while the general elections against the other two Democrats will be on August 16. There will also be primaries on July 12 and July 19, which both sides will use to test out their field operations for the August general elections.Our help-out-Wisconsin link is below.
As you can see, we're very close. And thanks!
GP
