The airbrushing in advertising has become so ridiculous that pancake makeup looks natural compared to them. There's nothing wrong with seeing people age or seeing real people. False advertising is false advertising.
L'Oréal has been forced to pull ad campaigns featuring Pretty Woman star Julia Roberts and supermodel Christy Turlington, after the advertising watchdog upheld complaints by Liberal Democrat MP Jo Swinson that the images were overly airbrushed.
Swinson, who has waged a long-running campaign against "overly perfected and unrealistic images" of women in adverts, lodged complaints with the Advertising Standards Authority about the magazine campaigns for L'Oréal-owned brands Lancôme and Maybelline. The ASA ruled that both ads breached the advertising standards code for exaggeration and being misleading and banned them from future publication.
L'Oréal's two-page ad featuring Roberts, who is the face of Lancôme, promoted a foundation called Teint Miracle, which it claims creates a "natural light" that emanates from beautiful skin. It was shot by renowned fashion photographer Mario Testino. The ad for Maybelline featured Turlington promoting a foundation called The Eraser, which is claimed to be an "anti-ageing" product. In the ad, parts of Turlington's face are shown covered by the foundation while other parts are not, in order to show the effects of the product.
