It seems Trump suddenly realized he's more interesting in making money than ruling the land he claimed he loved. Kind of funny he'd spend all this time pretending he was running for president, only now to "realize" he wasn't interested. I wonder if he conducts business deals like this, realizing halfway through the negotiation that he's not interested.
Now, while one could argue that Trump got what he wanted, more publicity, I'm not so sure this presidential flirtation was the wisest thing for brand Trump. Note his favorability and unfavorability ratings since he threw his hat, kinda sorta, in the ring - the red line is unfavorable:
Looking at those plummeting numbers, Trump just declared the political equivalent of bankruptcy.
How does this help Trump, alienating far more Americans than ever before? That certainly doesn't help his TV brand, nor his hotels/casinos, etc.

