From Ari Rabin-Havt of Media Matters Action:
A long line of inmates solemnly enters and exits a prison yard through a revolving door. As the lone black inmate reenters society, he peers into the camera with a menacing glance. He is the only inmate to do so.
The ad described above was created by George H.W. Bush's campaign as part of a broad strategy to terrify America by, as psychologist and political consultant Drew Westen explains, playing on "fears of the dangerous, lawless, violent, dark black male."
While the most infamous Willie Horton ads were created by an independent organization, it was Bush's media consultant Roger Ailes who "gleefully" told Time Magazine in August of 1988, "The only question is whether we depict Willie Horton with a knife in his hand or without it."
1988 wasn't Ailes' first experience dividing Americans along racial lines. During a taping of the "Man in the Arena" series in 1968, the Nixon campaign stumbled on a problem when a panelist they thought was a physician turned out to be a psychiatrist. Ailes quickly figured out a solution. According to Rick Pearlstein's Nixonland, Ailes would substitute a "good, mean, Wallaceite cab-driver. Wouldn't that be great? Some guy to sit in there and say, 'Awright, Mac, what about these n***ers?'" Pearlstein added that "Nixon then could abhor the uncivility of the words, while endorsing a 'moderate' version of the opinion."
Given his history, it should be no surprise Ailes' minions at Fox News have obsessed over the discredited 18 month-old story of alleged voter intimidation by New Black Panther Party members on the day of the 2008 election. Since June 30, Fox News has spent over 8 hours of airtime and 95 segments on the story.