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Snowstorm actually BOOSTED holiday sales (online shopping to the rescue)



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Kind of a fascinating factoid. Last week's east coast blizzard, coming days before Christmas, actually boosted retail sales, because people shopped at home online. Raises a fascinating question about voting online. Usually you worry that bad weather will lower turnout (because people don't really like trudging through feet of snow in sub-zero weather to stand in voting lines). But if you can vote online, then bad weather actually plays to your advantage - or at least levels the playing the field. We know from running the blog that traffic peaks while people are at work during the weekdays. At work they have the time to surf, at home they're busy being parents, or whatever.


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