Insurance companies want you to stop them before they kill again

Paul Waldman via C&L:

"Illness doesn't care where you live," the narrator says sympathetically, "or if you're already sick, or if you lose your job. Your health insurance shouldn't either." The ad ends with the hope that "the words ‘pre-existing condition' [become] a thing of the past." So say the people who won't insure you if you have a pre-existing condition and who will cut you off if you get a serious illness. It's kind of like a gang of home invaders expressing the fervent hope that people will get better alarm systems and stronger deadbolts....

But here's a question: If the insurance companies have finally come to understand that it's wrong to kick people off their coverage when they get sick; and it's wrong to deny coverage to people who have previously been sick; and it's wrong to hide lifetime limits in the fine print, forcing people into bankruptcy if they face a serious illness; and it's wrong to discriminate against pregnant women and their families; why don't they stop doing these things? Like, how about today? Why are they waiting for Congress to outlaw their most abominable practices?

They won't do that, of course. They're hoping to squeeze every dollar they can out of patients in the current system, up until the last possible day they can. And things are going great for them at the moment. According to the Kaiser Family Foundation, the average premium for a family plan in 1999 was $5,791. By 2008, the average premium was $12,680. So over a decade in which inflation increased prices by 29 percent, the price of family health insurance went up 119 percent.