The future may not be zero-emission cars run on batteries but it's still impressive to see Nissan forging ahead with something new. It's easy to sit back and use the recession as an excuse for standing still and stopping innovation but if anything, now is the time to invest in the future. The recession won't last forever and when the situation changes, businesses who are planning for that improvement will prosper. Those who sit still will only drop to the end of the pack if they're not already there.
There's a reasonable environmental argument against batteries since they are difficult to recycle in a clean way but it's a start. Maybe recycling will become easier or perhaps this is only an in between period in cars. My cousin used to work for one of the European auto manufacturers and swore that the new clean diesel was a more environmentally friendly option and he's very green. Either way, innovate today or be gone tomorrow.
Nissan Motors CEO Carlos Ghosn said the company has the technology and the capability to produce cars that will not only be zero emissions, but also also cost-friendly by 2010.
“Somebody’s got to bring zero emission cars into the market—we think we can do it,” said the CEO in an interview with CNBC. “We have the batteries and we are at the point where in 2010, cars that we will be putting in the U.S. market will be totally attractive to the consumers.”
