From the start, the leaders of the No on Prop 8 campaign and their high-priced consultants failed to realize what they were up against. According to Geoff Kors, who headed the campaign's executive committee, the No side anticipated needing no more than $20 million to stop the gay-marriage ban. The Yes side, by contrast, set out to change how initiative politics are played, building a well-funded operation that rivaled a swing-state presidential campaign in its scope and complexity. It also built a powerful, faith-based coalition that included the Catholic Church, Protestant evangelicals and the Church of Jesus Christ of Latter-day Saints. "The direct involvement of the Mormon church — moving donors in a very short window to give early — was stunning," says Patrick Guerriero, who was called in to take over as campaign manager of No on Prop 8 in the final month. "It was unprecedented — and probably impossible to predict."Yeah, the Mormons have only been dropping cash into gay state initiatives for, oh, 15 years now? No one could have predicted that they'd have jumped in again. And the notion of religious conservative using gays to get out the vote in a critical presidential election year, I mean, who's ever heard of that?
In fact, as documented in an internal LDS memo leaked during the campaign, proposals for such a coalition had been on the table for more than a decade. In the memo, a high-ranking Mormon leader discusses approaches for fighting gay marriage in California: "The Church should be in a coalition and not out front by itself," the memo advocates. "The public image of the Catholic Church is higher than our Church. . . . If we get into this, they are the ones with which to join."
Absolutely pathetic. And now we're having "the day without a gay" and postcard campaigns to Obama (yeah, that'll get his attention) because we are a movement of aimless and energized followers with no real leaders. I don't fault the followers for coming up with very sweet but useless ideas. I fault the leaders, in California and in Washington, for permitting this void in smart political leadership to continue year after year.
