Salt Lake Tribune: Prop 8 has become a PR "fiasco" for Mormons

When your biggest negatives are that people think you're pushy, rich, secretive, weird, and hell-bent on imposing your seemingly-cultish way of life on them, the last thing you should do is use gobs of money to force your views on millions of others. It's not clear what the Mormons were thinking, but in the process, they may have made a few friends on the religious right - friends who still think the Mormons are a cult, mind you (even the Mormon's evangelical "allies" have this to say about them, "Our theological differences with Mormonism are, frankly, unbridgeable") - but they've just convinced millions of other Americans that they're hateful heavy-handed bigots.

In one fell swoop, the Mormons just convinced somewhere between 10 million and 30 million gay Americans, and their 40 to 120 million friends and families, that the Mormons are filthy rich bigots who want to come into your town, take over, and force you to live under their rules (rules which include accepting Jesus as a polygamist who married his mother and was the brother of Satan, rules which include being forced to convert to Mormonism against your will), or else they'll destroy your families and ruin your lives.

Hell of a way to stop people from hating you.