It's tough not to be impressed with the green efforts by the British retailers, from customer demands. The Brits are truly energized to bring change and are setting the pace for the rest of us to follow.
Morrisons has become the latest supermarket chain to cut packaging, promising a reduction of 15 per cent in the next three years.Very well done.
Britain's fourth biggest grocer listed the target among several new green pledges this week as it signalled its determination to overturn its poor reputation on the environment.
By 2010 Morrisons promised to:
* Slash its carbon footprint by 36 per cent
* Cut energy use by 8 per cent per metre
* Obtain 10 per cent renewable energy
* Halve waste sent to landfill
* Use 15 per cent less water
