Carbon footprint to be listed on product labels

A brilliant idea.

The Carbon Trust is launching a green equivalent to the Fairtrade label - a consumer label which details the carbon footprint of a product and a commitment by its producer to reduce it.

Several major brand products, including Walkers crisps (carbon footprint: 75g), Boots Organics shampoo (148g) and Innocent smoothies (294g), will test the use of the logo - a white arrow wrapped in a black letter C. Over time it is expected that many more will join, raising the prospect that products might be marketed on the basis that they have the lowest carbon footprint in their marketplace.