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So Romney's campaign IS about Mormonism

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The NYT reports that for prominent Mormons who are bankrolling Mitt Romney's campaign, their support of Romney is about his being a Mormon, and more generally, about helping promote Mormonism in America and across the world.

But this election isn't about Romney's Mormonism, really.
[R]ecords show that roughly two dozen members of Mormon families provided nearly $8 million of the financing for the “super PAC” working to elect Mr. Romney, Restore Our Future, putting them in league with its Wall Street, real estate and energy donors. Prominent Mormons including the JetBlue founder David G. Neeleman and the Credit Suisse chief executive Eric Varvel are on his finance team.
But several of these donors say that their giving has nothing to do with their business interests. And while that is a common refrain among major financial supporters of both parties, in this case the candidacy they are backing represents something bigger as it draws new attention to their religion.

“I think for Mormons, particularly for prominent ones who already feel widely accepted and admired individually, this feels like a chance to also see their church, which they love, accepted and admired institutionally,” said Richard Eyre, a Mormon and a best-selling author who lives in Utah and is a friend of the Romneys.
Bill Marriott, of Marriott fame, explains further about how this election is not about Mitt Romney's Mormonism.
But Bill Marriott, whose family built a single A&W Root Beer stand into one of the largest hospitality companies in the world, said it was not lost on him that Mr. Romney’s pending nomination is a major moment for his fellow Mormons.

“It is a great story, and we want the world to know about our religion,” said Mr. Marriott..."
We want the world to know about your religion too.

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