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TV Ads begin in campaign against NC's anti-gay Amendment 1

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On May 8th, voters in North Carolina will decide the fate of Amendment One, a viciously anti-gay measure put on the ballot by the GOP nut jobs in the legislature. It's so poorly written that it will have an impact beyond same-sex couples. We've been writing about this campaign extensively at AMERICAblog Gay.

Actually, North Carolinians are already going to the polls. Early voting began last Thursday.

There's a broad, very active coalition of over 100 organizations, including the NAACP, fighting the amendment. And, here's been a groundswell of opposition to Amendment One, from unlikely sources. The CEO of Duke Energy, a fortune 500 company, blasted it -- as did the former GOP mayor of Charlotte, Richard Vinroot, who did a video against Amendment One with a former Democratic mayor of Charlotte, Harvey Gantt.

Last night, the campaign to defeat Amendment One held a conference call to discuss its t.v. ads, which began airing today.  On the call to discuss the ads and the strategy for the next two weeks were the media consultants, Mark Amour and Chad Griffin (who will soon be President of HRC), producer Dustin Lance Black and the pollster, Josh Ulibarri from Lake Research. Our side did some pretty intense research to figure out the messages that moved voters. And, these ads, according to testing, worked. One other thing, Dustin Lance Black said, with which I agree, is that before major donors go the Democratic National Convention in Charlotte and spend $100,000 on VIP parties and functions, they need to donate to defeat discrimination in NC now. After all, even President Obama is against Amendment One. 

Here are the ads from Protect All NC Families:


The other side start airing its ads today, too. They are using the same consultant, Frank Schubert, from Prop. 8 and the Maine marriage campaign. So, we're expecting the usual lies (in fact, the leader of the anti-marriage side in Maine, who works for the Catholic Bishop, basically admitted his campaign lied in 2009, "We use a lot of hyperbole and I think that's always dangerous.")

The campaign against Amendment one is Protect All NC Families and the website is here. Already, the campaign has raised $600,000 online -- far more than expected. Thanks to everyone who made that happen. And, you can still donate to buy more air time here. 

The campaign is also running an aggressive field program, focusing on get-out-the-vote. And, there are lots of other allies doing their own outreach via radio and mail. More from North Carolinian Pam Spaulding on some of the grassroots efforts here.

If you family or friends there, urge them to vote early AGAINST Amendment One. And, if you live there, vote now.

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