Yes, they were selling whale meat products in Japan where it's allowed, but Amazon should have known this would be a PR disaster. At least they came around, eventually.
Amazon was accused of hypocrisy by the UK-based environmental investigation agency (EIA) after investigators found 147 whale products for sale on the site, a wholly owned subsidiary of the Seattle-based company. The products contravened the firm's policy of refusing to advertise unlicensed or illegal wildlife products, including endangered species. Some of the items came from whale species listed as endangered, according to Amazon.com's Unpalatable Profits, a report by the EIA and the Humane Society International.