Newt Gingrich's campaign is rapidly imploding, and Ron Paul has now taken the lead in Iowa. He's at 23% to 20% for Mitt Romney, 14% for Gingrich, 10% each for Rick Santorum, Michele Bachmann, and Rick Perry, 4% for Jon Huntsman, and 2% for Gary Johnson.Yikes. This is really bad news for the Gingrich campaign and a sign that as long as the early states have a chance to make a statement about who they want their party's nominee to be, that candidates still have to show up and do the work. It looks like the attacks on Gingrich from Paul and Romney have taken a toll in Iowa.
Gingrich has now seen a big drop in his Iowa standing two weeks in a row. His share of the vote has gone from 27% to 22% to 14%. And there's been a large drop in his personal favorability numbers as well from +31 (62/31) to +12 (52/40) to now -1 (46/47). Negative ads over the last few weeks have really chipped away at Gingrich's image as being a strong conservative- now only 36% of voters believe that he has 'strong principles,' while 43% think he does not.
Paul's ascendancy is a sign that perhaps campaigns do matter at least a little, in a year where there has been a lot of discussion about whether they still do in Iowa. 22% of voters think he's run the best campaign in the state compared to only 8% for Gingrich and 5% for Romney. The only other candidate to hit double digits on that question is Bachmann at 19%. Paul also leads Romney 26-5 (with Gingrich at 13%) with the 22% of voters who say it's 'very important' that a candidate spends a lot of time in Iowa. Finally Paul leads Romney 29-19 among the 26% of likely voters who have seen one of the candidates in person.
Now just watch for Gingrich to start falling in other early primary states and in national polls. If so, his status as frontrunner may be coming to a quick end.
Cross posted from AMERICAblog Elections: The Right's Field