Matt Ortega at AMERICAblog Elections: The Right's Field has the goods, noting that Palin made the announcement via a letter to supporters, he writes:
Sarah Palin ended months of flirtation with a potential presidential run in a letter sent to media and supporters.More at AMERICAblog Elections: The Right's Field.
It is odd that she announced this decision in the least attention-getting manner possible. A letter? Perhaps her handlers saw the negative reaction to the Chris Christie non-announcement and decided to dial it down a notch for once?
