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No more Cap'n Crunch, cereal nixed because of sugar content (and overall nastiness)



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Queue up Rush Limbaugh crazy rant.

As a kid, I craved that cereal. For starters, it wasn't that bland puffed rice that we so often had around the house. The sugar probably didn't hurt either. (Did everyone else cringe when they saw that massive clear plastic bag emerge out of the grocery bags?) As an adult, I can't think of many foods that sound less appealing that this. Considering the severe child obesity problem in the US, ditching cereal like this for better choices makes perfect sense.

The Soggies have finally won: Cap'n Crunch is quietly sailing into retirement.

Long derided by health experts for its high sugar content – a single serving contains 12 grams – the cereal is no longer being actively marketed by Quaker, DailyFinance reports. It appears parent company PepsiCo is forcing the good Cap'n to walk the plank.

Cap'n Crunch was once the No. 1 breakfast cereal, but pressure from the White House and health activists is having an effect on how PepsiCo and other food companies peddle their products to kids. Sales of the cereal were down 6.8 percent in 2010.
NOTE FROM JOHN: Pepsi has 39g of sugar in one serving. That's 7.5 teaspoons of sugar in each can. Or 10 cubes of sugar.



I used to LOVE Cap'n Crunch. Thank God my mom refused to buy it.


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