Paying attention to thinking about consumers again? What a crazy idea!
The Smart Choices nutrition labeling program, created voluntarily by nine large U.S. manufacturers, is halting after federal regulators said such systems could mislead consumers, officials with the labeling group said Friday.
Industry leaders launched the program this year to highlight foods that meet certain nutritional standards with a green label on package fronts.
The Food and Drug Administration said Tuesday that such programs may mislead consumers about the health benefits of certain foods, and it told manufacturers it will crack down on inaccurate labeling. It did not criticize specific products or label programs or give a timeline for enforcement.
