Harsh words from a Republican strategist in a NYT article about - you guessed it - McCain's now-serial lying.
“The last month, for sure, I think the predominance of liberty taken with truth and the facts has been more McCain than Obama,” said Don Sipple, a Republican advertising strategist....
Mr. Sipple, the Republican strategist, voiced concern that Mr. McCain’s approach could backfire. “Any campaign that is taking liberty with the truth and does it in a serial manner will end up paying for it in the end,” he said. “But it’s very unbecoming to a political figure like John McCain whose flag was planted long ago in ground that was about ‘straight talk’ and integrity.”