I understand that businesses are seeking revenue and naturally, some (if not all) are moving to be the greenest of the green so they can round up a few more customers. Regardless of their intentions, the fact remains that they are actively volunteering to participate in educating their clients about global warming. Small steps, perhaps, but steps. I compare this to so many US companies that think because they put a flower in an advert, talk about some obscure program that they've probably under-funded that nobody is really aware of or even made big announcements only to ignore the actions, well, I see a big difference.
Looking at the list of UK corporates that are participating in this new green push, even BskyB which is roughly 40% owned by Rupert Murdoch's News Corp, is on board.
If every household takes up the "We're in this together" campaign initiatives over the next three years, there is a potential saving of 25m tonnes of CO2 - more than the combined emissions of Scotland and Wales. Partners will provide either products, services or advice for consumers to help reduce household emissions.For starters, it might be nice to see a few of the so-called liberal US newspapers include a column on their sites dedicated to the environment. There is obviously enough content and the interest by Americans is there.
The campaign was formed as a response to research showing that people feel powerless when faced with the challenge of climate change. It is spearheaded by the Climate Group, an NGO created to act as a catalyst between business, state and civil groups to tackle climate change.
