This is the latest mass email Snickers is sending people who complained about their homophobic violent ad campaign associated with the Superbowl. Before Snickers talked about how much their target audience loved the ad. Now they've changed tune and are saying that the majority of the entire Superbowl audience and beyond like the ad. And this is better?
Whoever does their marketing should be looking for another job. This is ridiculous. Just who is Snickers trying to pander to with the "the majority enjoyed the ad" crap? Are they afraid to simply say "some of our viewers were offended and we apologize"? Then why, when someone writes an email to a company saying that the company just slurred them, does the company feel the need to write back and say, well you know, most everyone disagrees with you? Idiots.
From: consumer.care@masterfoodsusa.comI've had a number of people tell me that we need to start contacting the ad company that made this ad for Snickers, TBWAChiatDay New York, and the customers of that company, asking them why the ad company thinks mocking gays is so damn funny? With Snickers' latest obnoxious email, I'm thinking we may just have to do this come Monday. Stay tuned.
Sent: Friday, February 09, 2007 11:39 AM
Subject: Re: SNICKERS BRAND .
In response to your email regarding SNICKERS BRAND
We value you as a consumer and appreciate your letting us know your viewpoint.
We know that humor is highly subjective and understand that some people may have found the ad offensive; that was not our intent. While the majority of viewers enjoyed the ad, out of respect for everyone, the ad will no longer be on television or on our SNICKERS website.
Thank you for sharing your comments with us. They will be forwarded to our Marketing Associates for their review.
Sincerely,
Consumer Care
Masterfoods USA
A Division of Mars, Incorporated
