Good way to court the Hispanic voters. The World Cup can be the Democrat's version of NASCAR:
World Cup soccer is "mas que un partido" - more than a game - to a group of Democrats. It's a chance to win over Hispanic voters.And they're using that GOOOOAAAALLLL guy in one of the ads.
The New Democrat Network is starting a $2 million Spanish-language campaign of radio and television ads urging Hispanics to get involved in the political process. The five-month effort begins with ads during the World Cup soccer games that begin this weekend in Germany.