There goes Froomkin again, telling the truth and stating the obvious:
The approval-rating bumps Bush was counting on, first from his White House staff shake-up and then from the death of Abu Musab al-Zarqawi, never really materialized, leaving the president in deeply unpopular territory.
Theoretically, Bush could get himself out of this mess by trying to solve some of the problems afflicting his presidency. But campaigning is easier.