Nice. and this is Ford's hometown paper. Very nice. Sends a great message to the rest fo the auto industry. And while the editorial rocks across the board, one line is particularly brilliant:
boycotts based on bigotry rarely succeed, partly because they prompt protests from those who believe in equalityI've said for a while now that the reason we win these battles is because each of these battles start as "culture wars" and end as "civil rights." And in the end, companies must side in favor of civil rights or they get destroyed by public opinion and the bottom line. AFA will always be on the side of the bigots, and nature abhors a bigot.
Here's a snippet of the editorial
Ford Motor Co. protected its integrity, and bottom line, by telling the American Family Association where to get off this month.
Other companies facing boycotts over which groups they market their products to should learn to keep the bedroom and boardroom separate. It's bad business, and just wrong, to shun customers because of their sexual orientation, race, creed, gender or culture.
That's a lesson the American Family Association has yet to learn....
The group, which touts itself as being pro-family but spends much of its energy venting against homosexuals, has threatened another boycott. But boycotts based on bigotry rarely succeed, partly because they prompt protests from those who believe in equality.
Ford did the right, and smart, thing by not allowing consumers to believe it was bullied into shunning loyal customers to satisfy an organization's prejudices. It set the right example for corporations, customers and citizens.
