What should we do to respond to Microsoft's embrace of anti-gay bigots?

I'm open to suggestions from the floor. What action should we take in response to Microsoft having turned on the gay community and distanced itself from the civil rights cause?

First, the goals of any such action should be, in my view, to get Microsoft to:

1. Admit they screwed up. No more lies. No more spin. Admit they screwed up, and apologize.

2. Recant their previous statements about not supporting the Washington state bill. They will now endorse the bill and promise to endorse it or similar legislation until it becomes law.

3. Repudiate earlier comments that suggested support for civil rights is now not central to Microsoft's business. They must reaffirm their commitment to civil rights, internally and externally, and their support for pro-gay legislation, and opposition to anti-gay legislation, both locally, statewide and nationally.

4. Put their money where their mouth is. Prove to the civil rights community that Microsoft has truly NOT abandoned our cause.

5. Fire the general counsel who got them into this mess, and who made the bigoted comments about gays not being Christians.

I'm open to suggestions as to what YOU think the goals should be. But also, what YOU think the tactics and strategies should be to reach those goals. Boycotts, protests, dog Bill Gates when he comes to DC soon and at other speaking events? Start a campaign to buy Mac? Threaten Microsoft's plans for expansion in Washington state? Suggest away.