USA Next, formerly known as the United Seniors Association, depicts itself as supported by 1.5 million members, and often gets away with it. But a recent filing listed no revenue from members, and the group is financed heavily by the drug industry. In 2003, the Social Security Administration fined the group $554,196 for deceptive mailings to seniors. The ad that provoked the lawsuit was driven by USA Next's drive against the 35 million-member AARP, and maybe also by its recently hiring the "Swift Boat Veterans for Truth" consultants....Wonder if the Internets can find out about that last piece?
USA Next Chairman Charlie Jarvis has snickered that he ran the ad to see if liberals would "focus entirely on one image and explode about it. My guess was right."
His guess may be expensive....
There might even be another lawsuit out there. Wolf has heard a report on the Internet that the soldier in the ad isn't too pleased about his picture's use, either.
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Great Oregonian op ed on the anti-gay anti-AARP ad
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