Funny that NBC has no problem running ads about tolerance when NBC itself authors the ads. Using Eric McCormack of Will & Grace in their recent ad (you can view it online) clearly shows NBC's desire to have this ad implicitly address anti-gay hate as well as other forms. The NBC Web page about the ad even says the following:
Addressing the roots of prejudice in our communities, workplaces, and houses of worship sets an example of courage and hope for the future of our society, the future that our children will inherit.Color me confused, but NBC's own Web site says that houses of worship should set the example in opposing the roots of prejudice. Uh, isn't that the same thing the UCC is saying? Unless the real problem here isn't the message at all, but the messenger. Maybe NBC simply has a problem with Christian churches, or at least Christian churches who don't hate gays, blacks, and people with disabilities, getting their message out. If so, that would sound like a violation of federal civil rights laws - denying the ad based on the fact the messenger is a church.
And in the end, if NBC wants to stick with their claim that the problem was the message, then they need to tell America what it is about a message of tolerance that is so offensive to NBC's sensibilities.