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Gary Hart talks about keeping it simple



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I generally like the Independent out of the UK and was just reading this article from Gary Hart which is worth a minute or two. Our core values are not the problem but whether it's a timing issue (war time) or it is a delivery issue (too complicated), we failed. Our new party leadership sure as hell better understand the art of marketing and message delivery because that is our biggest obstacle. Like any good marketing program, we need to be able to boil down an issue and make it simple and easy to understand.

On a positive note, how about Obama winning by such a large margin as well as Salazar in Colorado beating Coors? Two impressive wins for us in an otherwise tough day. We seemed to do OK as well with governors on Tuesday, so let's keep our eyes on those success stories and see how we can build on those and take those messages elsewhere.


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