Today's Zogby

From Zogby:

Election 2004 Reuters/Zogby Daily Tracking Poll: Bush and Kerry in Toss-Up Race at 45% Apiece; Two In Five Undecided Voters Say ‘It’s Time for Someone New’ (40%); Final Debate Could Be Critical, New Reuters/Zogby Poll Reveals

Pollster John Zogby: "The two candidates go into the third and final debate tied. TIED!!! There is no major sub-group movement to report, but the undecided voters give us the real key to what is happening behind the scenes. Today's three-day track reveals that only 11% of the undecided voters feel that President Bush deserves to be re-elected. That is the lowest figure yet. Two in five -- 40%-- feel it is time for someone new and 49% are undecided about his future.

"This alone leads to some important questions:

- Will the 40% of undecideds be persuaded to vote for Kerry?
- Will those 49% even bother to vote?
- Can President Bush create enough disincentives for that 49% to not even bother to vote?

"Look for the President to continue his negative war against Kerry, knowing that he himself cannot win this group. Look for Kerry to try a knockout blow in this final debate, something akin to Ronald Reagan’s famous—“Are you better off today now than you were four years ago?”

"The third debate is crucial.”