The message: If you're gay and you voted for Bush in 2000, you just got traded in for a trophy bride. Reuters:
Privately, one Bush-Cheney official said the campaign hoped the gay issue would mobilize religious conservatives who did not show up as strongly as some expected in 2000.
"Say you lose a thousand voters over the gay issue, you could be possibly mobilizing hundreds of thousands of voters by staying strong on this issue," the national campaign official said.