With receipts closing in on $100 million, they ought to be nervous. The video release, which is scheduled to arrive before the election, ought to renew the debate.
"I'm not sure if it moves voters," GOP consultant Scott Reed said, "but if it moves 3 or 4 percent it's been a success."
Two senior Republicans closely tied to the White House said the movie from director Michael Moore is seen as a political headache because it has reached beyond the Democratic base. Independents and GOP-leaning voters are likely to be found sitting beside those set to revel in its depiction of a clueless president with questionable ties to the oil industry.
"If you are a naive, uncommitted voter and wander into a theater, you aren't going to come away with a good impression of the president," Republican operative Joe Gaylord said. "It's a problem only if a lot of people see it."
More than a third of Republicans and nearly two-thirds of independents told Gallup they had seen or expected to see the film at theaters or on video.
When he sat down to watch the film at the Varsity Theater in Des Moines last weekend, Rob Sheesley didn't harbor anti-Bush feelings. Two hours later, he left with conflicted emotions.
"You want to respect the president," Sheesley said. "It raised a lot of questions."